SMS isn’t email. It’s not about mass promotion — it’s about starting conversations.

If you're used to using email for blasting info to thousands of people, you’ll need to shift your mindset for SMS. Carriers aren’t built for mass marketing. They’re built for personal, 1-on-1 communication — and they reward senders who treat it that way.

Carriers and platforms like Apple have made it easier than ever for users to mark texts as junk — especially when it’s the first time you’re messaging them. If your first impression feels promotional, robotic, or salesy, most people won’t think twice before clicking “Report as Junk.” That’s a fast track to getting your number flagged, throttled, or even blacklisted.

The goal with Phleet SMS isn’t to “hit send” and hope for the best. It’s to open doors, spark replies, and build relationships — that’s where deals happen.

Let’s break down what works (and what gets your number blocked):

The solution?

Text like a human. Start conversations. Curiosity and realness always win over copy-paste promotions.

🧠 1. Shift Your Mentality: SMS = Conversation, Not Broadcast

The most important mindset shift: Treat SMS like a networking tool, not a megaphone.

If your text doesn’t feel like something you’d naturally send to one person, it’s probably not going to perform well.

• ✅ “Hey Sam — was in the area and had a quick Q for you.”
• ❌ “We buy homes! Sell today, get cash tomorrow!”

📈 It’s better to send 100 texts and get 80 replies than send 1,000 and get 8.

⏱️ 2. Use Drip Sending — Go Slow to Go Far

Texting too fast = instant red flag.

Carriers monitor how quickly messages go out. If your number looks like it’s sending too fast to too many new contacts, it’s likely to get throttled or blocked.

Use drip delays: